What Makes the Ultimate Search Firm in 2025?

Aug 25

As I embark on my journey with MC² Search, I share my insights on the key characteristics that define the ultimate search firm in 2025.

Define Your Market Segment Clearly

MC² Search is a well-being-centric search firm that collaborates with well-being-focused Founders, CEOs, and Entrepreneurs who prioritize well-being as the cornerstone of their organizations. Additionally, we seek to build well-being-centric C-suite teams.

Establish a Clear Focus

MC² Search's primary objective is to establish a global pool of 500 highly qualified Chief Well-being Officers (CWOs). This comprehensive talent pool spans various industry sectors and key regions worldwide. The recruitment process involves sourcing candidates from HR, C-suite business stakeholders, and well-being specialists. Notably, MC² Search deliberately broadens and ambiguifies the profile of CWOs to attract a diverse range of individuals.

Engage with Your Audience

MC² Search will patiently engage with its broad audience to foster focus on the CWO mission and identify well-being-oriented leaders and C-suite executives who possess this capability within their organizations. A unique aspect of MC² Search is the authentic personality of its Founder, who brings a holistic approach to talent management and embodies the concept of well-being.

Build a Strong Network

MC² Search is surrounded by MC², a global well-being talent network composed of passionate enthusiasts of well-being. This network expands the talent pool for sourcing CWO potential candidates. MC² recognizes the significance of building a trusted network that will endure for the long term, thereby strengthening the mission of fostering more well-being-centric organizations.

Form Strategic Alliances

No search firm can achieve everything independently. MC² Search, in addition to focusing on chief well-being officers, will also cover the C-suite for well-being-minded leaders. This strategic approach enables MC² Search to establish a global search alliance with trusted search minds who possess the necessary expertise to build this capability.

Prioritize Quality Over Quantity

In 2025, a future-leading search firm will prioritize the quality of its capabilities over the quantity of individuals it employs. Scaling ChapmanCG from 2008 to my departure in 2022 was an exercise in creating the bandwidth necessary to deliver exceptional client and candidate service. This accessibility and engagement with the audience will be central to MC² Search and indeed to MC² itself.

Executive SearchBusiness StrategyWell-beingChief Well-being OfficerFuture of WorkTalent Management

Matt Chapman

Matt is an accomplished entrepreneur, investor, and HR futurist who has successfully transitioned from building a global HR search firm to focusing on well-being. He co-founded ChapmanCG, one of the world's most reputable HR search companies, which was acquired in 2022. Now, he is the creator of MC² Search, a well-being search company focused on developing a global talent pool of Chief Wellbeing Officers (CWOs), a role he believes will be part of the C-suite in future organizations. Matt’s passion for well-being extends beyond business; he was one of the creators of Bawah Reserve, an acclaimed wellness resort, and has completed six 250km ultra-marathons. He believes in using modern technology to empower talent and new-age business possibilities through remote working, a philosophy he has practiced since 2008.